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CRP in the News
March 2005

eCollege Names Tom Dearden as CEO and Bob Haimes as COO of Datamark, Inc.

CHICAGO, March 25 /PRNewswire-FirstCall/ -- eCollege(R), a leading provider of value-added information services to the post-secondary education industry, today announced that it has named Tom Dearden as CEO and Bob Haimes as COO of Datamark, Inc., the Enrollment Division of eCollege. Dearden, who previously served as president and COO of Datamark, replaces Arthur Benjamin, who has informed the Company that he is considering several positions and intends to accept a new position outside the enrollment marketing industry. Haimes most recently has served as senior vice president of corporate strategy for eCollege.

"Both Tom and Bob bring years of experience in our two operating divisions, ensuring a high level of continuity in leadership, while at the same time providing a deep knowledge of the opportunities we see for our combined company," said Oakleigh Thorne, chairman and CEO of eCollege. "Tom's 16 successful years at Datamark give us tremendous confidence in his ability to take on this role, which is a natural progression as he has led a strong Datamark team and helped build a sustainable business. We believe Bob will enhance the Datamark management team with his extensive marketing background, keen sense of product vision and technology integration experience."

"Arthur has done a fantastic job building Datamark into a leading enrollment marketing firm in the U.S. serving the proprietary post-secondary education market. We wish him well in his new endeavor," said Thorne.

Dearden joined Datamark in 1989 as the original member of its creative staff. Before being promoted to president and COO, he served as production manager, creative director and director of operations. As one of Datamark's strategic leaders, Dearden has worked to drive company profitability by increasing productivity, enhancing client satisfaction and controlling costs. Prior to joining Datamark, Dearden was the founder and senior partner at Bennett/Allen Associates, an advertising agency based in Salt Lake City.

Since joining eCollege in 1999, Haimes has been instrumental in leading marketing, product management, and strategic and tactical planning, as well as overseeing enterprise partnerships. As senior vice president of corporate strategy, Haimes drove eCollege's long-term planning efforts and overall growth strategy, including the acquisition of Datamark in 2003. Haimes' career includes more than a decade of experience at Procter and Gamble, where he held positions in operations and brand management, as well as new business development. Haimes will also retain his position as a senior vice president of eCollege, overseeing strategic, cross-divisional initiatives.

OrderMotion, a division of CommercialWare, Announced the Introduction of its Services with Aggressive Timelines (SWAT) Program

OrderMotion, a division of CommercialWare, Inc., the leading provider of multi-channel commerce infrastructure solutions for retailers, today announced the introduction of its Services with Aggressive Timelines (SWAT) program, a customer service program that cuts implementation time of its OrderMotion offering by 75 percent.

Created to meet increasing customer demand to purchase and then quickly deploy OrderMotion, the SWAT program cuts the implementation of the web-based order management solution from a month to just five days. In the first few months of offering the program, OrderMotion, has had several companies use the rapid deployment services.

In addition to deploying dedicated, on-site resources to expedite the process of installing, configuring, and deploying OrderMotion's Web-based, retail order management system, the SWAT program provides new OrderMotion customers with technical resources who manage initial data uploads and conversion as well as analysis of business processes and systems training., ( one of the first companies to utilize the SWAT offering, opted for OrderMotion's accelerated implementation program to ensure that systems would be operational for their 2004 holiday boost in business.

"We were between a rock and a hard place. We realized that we needed a far more efficient order-management system to handle our volumes and rapid growth, but with the busy holiday season looming we weren't sure that was possible," said Mr. Devin Kimura, President, of "Backed by the OrderMotion SWAT program, we increased our business by nearly 50 percent the very same month we went live. Without this rapid deployment, we would have had to postpone the transition to the new systems and risk a very difficult holiday season."

"Once companies make a decision about improving their order-management process, they want the system in place as soon as humanly possible. They realize how much their business can benefit from the improved efficiency and real-time information provided by OrderMotion," said Niels Christensen, founder and VP of OrderMotion, a CommercialWare Division. "This is the type of customer-centric service that immediately provides real value and the increased comfort from on-site OrderMotion personnel is invaluable for cementing our client relationships."

Companies interested in the SWAT services are asked to complete a questionnaire about their existing and desired infrastructure as well as how order information is gathered and the specific workflow required. Armed with that information, OrderMotion sends a technical expert and a business analyst to work hand in glove with client personnel to quickly and efficiently implement the OrderMotion solution. On-site training is also provided to ensure a smooth transition.



Infotrieve Acquires GenSys Software

Infotrieve has added another key component to its soon-to-be-launched life sciences electronic research platform, after acquiring GenSys Software.

The GenSys electronic laboratory notebook (ELN) will be integrated with Infotrieve's existing information search products, to create a complete collection of tools integrated into the workflow of research-intensive industries.

Infotrieve's director of product marketing, Jenny Connelly, told IWR that the company planned to unveil the full Life Science Research Center platform this month.

"Our aim is to embed Infotrieve solutions in the workflow of pharmacists and scientific researchers. Whatever they do - whether they're looking for patent information or data on gene databases, through to sourcing lab products and recording data from experiments - we want to have a solution that's part of all those elements of the workflow."

The platform will make it easier for researchers and scientists to link from electronic lab notebooks to literature and scientific data, and to access relevant infromation.

"Everything still centres on accessing the journal article," said Connelly, "but we've been looking at how we add value to their everyday work situation."

Infotrieve has been piecing together its new initiative for some months, having also acquired lab products supplier LabVelocity last October.

The company, which has historically been a key player in the document delivery arena, is looking to make itself a key player in the higher-margin R&D-intensive industries in the biomedical, chemical and technical sectors.



ePartners Teams with CDW to Provide Enhanced Microsoft Business Solutions Services to Small and Medium-Sized Businesses

Pairing Connects Microsoft's 2004 Global Partner of the Year with a Successful Microsoft Large Account Reseller

MICROSOFT CONVERGENCE 2005: SAN DIEGO, CA - ePartners (, a leading global Microsoft Business Solutions (MBS) consultancy, and CDW Corporation (NASDAQ:CDWC,, a FORTUNE 500 provider of technology products and services to business, government and education, today announced that the two companies will provide CDW clients with ePartners' sales and delivery expertise for Microsoft Business Solutions. ePartners' will provide CDW clients with full implementation and training services for Microsoft Business Solutions' applications, including Microsoft CRM, Microsoft-Axapta, Microsoft-GreatPlains, and Microsoft Small Business Financials, as well as MicrosoftSharePoint.

ePartners is a leading MBS provider and information technology services consultancy with 23 offices in North America and London. More than 300 leading companies spanning 45 industries turned to ePartners last year for aligning business and IT strategies, improving business processes and deploying and supporting solutions that accelerate business results.

"ePartners is excited to offer our specialization of Microsoft Business Solutions to CDW's customers," said Dan Duffy, CEO of ePartners. "As a Microsoft Business Solutions partner, we have the consulting, technical, training and industry-specific resources necessary to not only meet, but exceed, the needs of CDW's customers."

After implementing solutions, ePartners will continue to support customers by providing ongoing services, including end-user training, annual systems reviews, call center support, on-site support, technology updates, and overall performance enhancements. ePartners' experience, technical skill, ability to locally deploy consulting professionals and implement business solutions in a timely and cost-effective manner positions ePartners as the leading solutions provider for companies looking to accelerate their business results through technology.

"Price/performance improvements are enabling SMBs to access technology solutions that were once limited to large enterprises," said Tom Maloney, director of corporate software sales for CDW. "We're starting to see that these customers want business applications that can give them competitive advantages, and so we are excited to work with ePartners to be responsive to our customers' needs."

"The partnership between ePartners and CDW provides immediate advantage for our customers throughout North America," said Dan English, General Manager of Microsoft Business Solutions, U.S. "Today, customers can buy Microsoft CRM, SharePoint, and Small Business Financials directly from CDW and get the onsite deployment and training services available from ePartners, our 2004 Global Partner of the Year. This supports Microsoft's desire to help solve customer business problems, and we congratulate ePartners and CDW on their success."

For more information about ePartners, visit or call 888-883-9797.

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