Contact Us | For Limited Partners

and Growth Capital


CRP in the News
February 2009


OrderMotion Captured Retailers' Votes in's Innovation Contest with Plan for Future Economic Success

OrderMotion, Inc., a leading provider of order management solutions for mid-market online merchants was recently recognized as a winner of the 2009 Innovation Contest at the Strategy and Innovation Forum, February 2-4, 2009 in Orlando, FL.

Exhibitors submitted proposals that explained what retailers should do to succeed in this downturned economy and prepare for future success. The top five proposals were selected by the retail members of and showcased at the forum by the winning companies. 

OrderMotion’s award-winning proposal was presented by Marty Fahey, CEO, OrderMotion. He advised retailers that the formula for success is “1x12/3=$” and can be achieved by using OMX, OrderMotion’s new order management service combining throughput with visual operational data, to boost repeat buyer behavior, resulting in higher AOVs and lower cost.

With OMX, retailers can easily turn one order into 12 recurring orders by implementing continuity and payment plans that encourage repeat buying behavior, such as a plan that sends a package of diapers to a new Mom periodically for three easy installments of $49.95. Retailers can also monitor, in real-time, the buying behavior trends on the OMX dashboards to determine if additional marketing is necessary.

“In this economy, customers are looking for easier ways to purchase their favorite products. The combination of continuity and payment plans lets retailers meet that need while locking in higher AOVs and extending customer relationships,” said Fahey.

About OrderMotion

OrderMotion is an award-winning Boston-based technology company that offers visual order management solutions for mid-market specialty online merchants. A software as a service (SaaS) pioneer, OrderMotion has helped hundreds of companies expand their ecommerce presence over the past 10 years. Processing over one billion dollars in ecommerce transactions and eight million orders each year, OrderMotion powers some of the most successful online merchants today, including, Dr. Natura,, Fair Indigo, Zabar’s and others.


return to CRP in the News >



OrderMotion:  Bright Spot in Bleak Economy for E-commerce Merchants

Customers of Successful Order Management Provider Saw Dramatic Increases in 2008 Holiday Season Revenue Despite Downturned Economy

OrderMotion, Inc., a leading provider of order management solutions for mid-market online merchants, today announced that despite reports of a sluggish economy and weakened retail industry, the 2008 holiday season was not a disaster for online merchants. Cumulatively, OrderMotion customers saw a 13% increase in merchant revenue, which reflects a silver lining in a season of disappointing results.

Stroll, lifestyle information products retailer and OrderMotion customer, saw an enormous 474% increase in revenue this past holiday season. “To reduce our risk exposure we tested our marketing campaigns year-round to maximize response rates with increased traffic and relied on OrderMotion’s consistency and reliability to seamlessly manage the increased order volume and keep our inventory levels in good standing,” said Dan Roitman, CEO, Stroll. “In 2009, by monitoring our metrics and making adjustments as needed, we expect to exceed the 88% growth rate we experienced in 2008, even when outside factors, like the economy, come into play."

Pet products distributor and OrderMotion customer, HealthyPets, Inc., saw a 36% jump in holiday revenue. “In 2008 we extended our product line, made changes to our front-end, launched holiday campaigns and trained our customer service team to effectively cross-sell,” said Jimmy Quita, Director of Business Development, HealthyPets, Inc. “It’s tough to say what will happen during 2009, but at least our order management and customer service processes are managed seamlessly by OrderMotion year-round. This way, we can spend more time on our 2009 customer retention initiatives and less time managing the back-end."

Despite predictions for the retail industry in 2009, OrderMotion has high aspirations for its customers. OMX, OrderMotion’s new industrial-strength order management system, combines throughput with real-time visual data displays to help reduce expenses and increase revenue. Without having to manage back-end processes, OrderMotion customers can dedicate more time towards making strategic marketing, merchandising and operational decisions to make 2009 a profitable year.


Solis Women’s Health Appoints Marla R. Lander, M.D as Chief Medical Officer


Austin, TX - February 25, 2009 - Solis Women’s Health today announced the appointment of Marla R. Lander, M.D., as its Chief Medical Officer. Dr. Lander replaces Timothy Freer, M.D., the founder of Solis’ predecessor organization, and the first CMO of Solis, who has retired.

Dr. Lander is the lead physician at the Solis Breast Health Center in Indio, California, and is also responsible for the newly opened Solis Mammography Center in Rancho Mirage, California. A graduate of the University of California - Irvine, Medical School, Dr. Lander also completed her residency in radiology at that institution. She is board certified in radiology, and has completed three fellowships in breast imaging, including one in Falun, Sweden, where she trained with the world renowned mammography expert, Laszlo Tabar, M.D. Dr. Lander has been a leader in screening and diagnosis of breast cancer in the Palm Springs area for twelve years.

“In selecting the CMO, we needed to look beyond clinical quality, which distinguishes all Solis physicians,” said Solis CEO Brad Hummel. “Dr. Lander has developed a special passion for teaching and research, and has an extraordinary commitment to the patient. We look forward to the benefits of her teaching talent, passion and for the collective voice she will provide our physicians, as we continue our growth, further integrate our network of facilities, and develop our services".

Dr. Lander commented “I am very excited about the prospect of filling the CMO position for Solis. The company is committed to making very high quality breast care uniformly available in its centers across the US. This is a new, important, and refreshing development in a vital area of women’s care.” Dr. Lander continued, “I look forward to working with management and the board of directors to ensure that the company and my physician colleagues continue to be at the leading edge of patient care and clinical excellence. When breast cancer is found early in its development, it can actually be cured with minimal therapy; our goal is to find that cancer as early as possible with well educated, caring physicians using state of the art technology."

About Solis Women’s Health
Solis Women’s Health is a specialized healthcare provider focused exclusively on the screening and diagnosis of breast cancer. Headquartered in Austin, TX, Solis operates ten North Central Texas facilities; The Women’s Imaging Center of Southeastern Radiology and the Solis-Bertrand Breast Center in Greensboro, North Carolina; Solis-BenOra Imaging in Phoenix, Arizona; ten Solis/MedTech Mammography Centers in Greater Phoenix and Tucson, Arizona; Indianapolis Breast Center, Indiana; Solis Women’s Imaging & Wellness Center in Dublin, Ohio, The Breast Health Center in Indio, CA; and has several sites under development in markets across the United States. Solis provides a complete range of breast health services including screening mammography, diagnostic mammography, computer-aided detection, breast ultrasound, automated breast ultrasound, bone densitometry and stereotactic and ultrasound-guided biopsy, breast specific gamma imaging and breast MRI. More information is available at



return to CRP in the News >